Firstly, what is Fenty Beauty?
If you're a Makeup Junkie, chances are you have already heard about Fenty Beauty by Rihanna! In my opinion, Fenty is mostly known for their phenomenal dedication to achieving inclusivity across all skin tones and genders giving them a positive lead in a very competitive market. Their Original Foundation launch included 40 shades, which for a first time launch is a pleasant change the world deserves to see more of in terms of Beauty inclusivity.
After the launch, Fenty received almost immediate international praise for "addressing a long-criticized gap in cosmetic industry offerings for black women and other women of colour". The brand was even named one of Time Magazine's "Best Inventions" of 2017.
Three years on, with continued success, Rihanna teased "Fenty Skin' on her Instagram. She said:
“Try my best to be humble about this but Fenty Skin is coming July 31st exclusively at fentyskin.com! Y’all ain’t hear it from me.”
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